NHS 75 LCC
I worked on a brief for the NHS which asked students from various courses to design a set of deliverables which the NHS could use in future classes based on our ideas. Throughout the brief we were told to think of roles and positions students right now might be interested in. After scouring through the hundreds of roles the NHS offers our group decided on Art Therapy as the position to focus on.
We found that Art Therapy is a job which can be applied to nearly anyone, it benefits the elderly, the young and people who are nonverbal. We thought that this job could combine the recent surge of people seeking a creative career with the utility of Art Therapy to society. The images shown above are of my own design and were thought with the NHS colour palette in mind. This little mascot would be a character who could lead people through the class we designed to teach people about Art Therapy. The mascot's name is ‘Nye’ after Aneurin Bevan.
The Slides are informative and teach people what it means to be an art therapist. These would be shown in classes which teach people holistically what it means to be an art therapist. The slide about Joe Lycett is because the brief required a celebrity endorsement for the potential campaign. We chose Joe Lycett for his continued support of both the arts and the NHS.